Featured Speakers


Dr. Lloyd Colegrove | The Dow Chemical Company

Lloyd F. Colegrove, PhD, is the Director of Data Services and the Director of Fundamental Problem Solving in the Analytical Technology Center at the Dow Chemical Company. He began his Dow career in R&D in polymer science and quickly moved to improvement of analytical methodology in plant labs. While in a role as business quality leader for four business units, he embarked on his big data journey in manufacturing before the term big data came into use. He established the first applied statistics group in Dow manufacturing and developed the vision that is taking the company from merely collecting data to actively using data. Colegrove has more than 29 years of experience in chemical research and manufacturing. He holds a BS in chemistry and a PhD in chemical physics from Texas A&M University.


Jonathan Alexander | Albemarle


Mr. Alexander is a Technology Implementation for Competitive Advantage (TICA) Improvement Engineer for Albemarle’s Aluminum Alkyl plant in Pasadena, TX. He has made improving process quality and optimizing the production process his main goal by utilizing statistical process control and other analytical tools.  Through the implementation of the NWA software packages, quality within Albemarle has been taken to a new level by reducing out of spec material, improving yields, and driving increases in the operators’ process knowledge and understanding.   Providing the operators with unique process analytical tools and training has exponentially increased their ability to troubleshoot and solve routine process problems.  The process of transforming the operators into engineers has exponentially increased Albemarle’s ability to implement improvements not only during day shifts, but also during nights and weekends.


Mark Sen Gupta | ARC Advisory Group

Mark has nearly 30 years of expertise in process control, SCADA, and Industrial IT applications.  He began his career as a Process Control Engineer with Mobay Corporation (Bayer) in Baytown, TX working with instrumentation, PLCs, and DCSs.  He later joined Honeywell as an Applications Engineer working with DCS and SCADA and later joined the sales group as a Systems Consultant for SCADA, batch, Foundation Fieldbus, and hybrid control products.  At Plant Automation Services, he managed the alarm management products and wrote the initial specification for PlantState Suite.  He managed the creation and operation of the Sales Support group at CygNet Software (Weatherford) focused on gas production and transport.  From CygNet, he joined Invensys (Schneider Electric) as Product Manager for Hybrid and Process Control as part of their new products initiative.  From these, Mark gained experience in refining, chemical, specialty chemical, pulp & paper, and oil & gas industries.


Debbie Rothe, PhD | Dow

Debbie is a Senior Global Leader for the Environmental Analytical (EA) Team in the Environmental Technology Center at Dow.  In her role, Debbie fosters innovation and drives Manufacturing 4.0 initiatives within the Global Environmental Operations Business.  Debbie is passionate about developing people and building high achieving, empowered work teams.  Under Debbie's leadership, the EA team has successfullt implemented innovative technologies that increase safety, productivity and reliability.  Debbie holds a Bachelor’s degree in Chemistry from Central Michigan University and a Ph.D. in Materials Engineering from New Mexico Tech.  Debbie is a Prosci certified change management practitioner, Human Synergistics accredited facilitator for organizational effectiveness and culture, and a Franklin Covey certified facilitator. 


Craig Bauhaus | Microsoft 

Craig Bauhaus is a Sr. Industry Executive in Manufacturing at Microsoft with 20+ years of experience in the introduction and application of advanced technology in Manufacturing and Automation.  Many of these new technologies have been applied to solutions focused on Operational Excellence and Intelligence, Data acquisition and Integration, and Business Process Improvement programs.

He is working with customers who are at the beginning of their Digital Transformation in Manufacturing and those that have started the journey and are looking to the enabling technologies of Industry 4.0 to accelerate their strategic initiatives.


Samuel Parra | BASF

Samuel is an enthusiastic leader with over ten years of experience and a proven track record in guiding cross-functional teams in the design and execution of Continuous Improvement strategies to drive innovation, empower the voice of the customer, and deliver cost reduction projects in a Lean and Agile framework.

Highly communicative and an advocate for the inclusion and diversity of ideas as a core part of his management strategy. 

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